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#PowerChat in the #ZoomRoom
Thank you to all who joined HFPA's first virtual program (we had 60 attendees!).  We welcome you to join us for our next #PowerChat about COVID-19's impact on the industry via Zoom on Tuesday, May 5th at 10AM (ET). Please think about the positive solution(s) or innovation(s) that your company has instilled during the pandemic, and be ready to share with others on the call!  HFPA is here to continue to support the conversation in our community and industry, especially during these times.
To view today's recording please click the link below:

NEW COVID-19 Interactive Zoominar: Industry Landscape | Challenges and Innovative Ideas
HFPA is here to support conversation in our community and industry, and we welcome you to join us for this valuable meeting for one hour on Tuesday, April 14th at 10AM (ET). Please think about one positive solution or innovation that you are willing to share that may help others on the call through this pandemic that has impacted us all. HFPA’s legal counsel, Robert Leo, will join us for any questions you may have.  To view the audio or video recording of this zoominar please click here.  The access password is b7+93&N?

Trade with China 2020
On Thursday, January 23rd, HFPA legal counsel Robert Leo will discuss the status of the trade war with China, including updates on the List 4A provisions and List 4B, and how members can mitigate the effects of the additional tariffs.  To sign up for this webinar click the button below!  please note that instructions on how to access the webinar will be sent a few days prior to the event.

International Trade in 2019:  Are You Prepared?
In January, HFPA conducted a webinar entitled, “International Trade, Are You Prepared?” HFPA and ADFC Counsel, Robert Leo, discussed the important trade issues facing HFPA members. Bob also provided the latest news on, and answered questions about, the Administration’s negotiations and continued retaliation v. China, Congress and the USMCA (the new NAFTA) and related issues. For more info and a copy of the presentation, contact Robert Leo.

5 Best Practices for Succeeding on Amazon
Orca Pacific is a full-service Amazon agency located in Seattle specializing in maximizing clients’ sales on Amazon by developing and implementing a holistic marketing and advertising strategy and also offers full account management services. John L. Ghiorso, CEO of Orca Pacific, will focus on 5 best practices for succeeding on Amazon: Using the Amazon “Flywheel” to your advantage, Optimize Content for Search and Conversion, A Full-Funnel Approach to Amazon Marketing, Vendor Central vs. Seller Central vs. Hybrid Approach and Digging into Analytics-Always be Testing and Learning. Whether you’re an Amazon expert or in the early stages of selling on this platform, you are sure to pick up valuable information that will make you smarter about how to best approach the business. The webinar is open to all members of your organization.

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