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Topic: The Changing Reality of the Licensing Business

Date: Thursday, June 23, 2:00 - 3:00 PM ET

Cost: Members $0/Non-Members $25

Description: The recent Licensing Expo in Las Vegas -- the first IRL Expo in three years -- offered a window on a host of trends within the entertainment, consumer brands, art/design, sports and other sectors, including the implications of Web 3.0. We'll also discuss how the ongoing disruption to the supply chain, and how that particularly affects the licensing sector.

Speaker: Martin Brochstein

Marty BrochsteinMarty Brochstein has spent more 25 years connected to the licensing business and is currently an industry consultant.

He was Senior Vice President of Industry Relations and Information for Licensing International (the trade association formerly known as LIMA) from 2008 until this year, responsible for LI’s information resources and its educational efforts, such as the year-round webinar program, the extensive Licensing University seminar program that takes place each year in conjunction with the Licensing Expo in Las Vegas, and the Coursework in Licensing Studies (CLS) continuing education program for licensing professionals. He also oversaw the association’s information operations, including the NewsLinks daily news and headline service, and also coordinated all industry research, including the annual global industry sizing report. He speaks regularly at conferences and seminars around the world on a wide range of licensing- and retail-related issues, writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing, and branding.

Before joining LIMA, he spent 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report.

Brochstein was a business journalist for more than 30 years, primarily covering the consumer products and retail industries. He is a graduate of Boston University.




Topic: International Shipping Climate: 2021 and beyond

Date: Tuesday, September 14, 1:00 PM - 2:00 PM ET

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HFPA hosted a discussion examining the widespread effects of the global container shortage, skyrocketing costs, and ongoing freight and transportation issues. Experts from TEU Global, a 3PL company, the National Retail Federation, and HFPA member company Avanti Linens analyzed the ongoing issue and what remedies are in the pipelines.



Jonathan Gold, Vice President, Supply Chain and Customs Policy for the National Retail Federation.
Jonathan is responsible for representing NRF before Congress and the administration on supply chain and customs issues impacting the retail industry. Prior to joining NRF, Jonathan served as a Policy Analyst in the Office of Policy and Planning for U.S. Customs and Border Protection (CBP) and was responsible for giving policy guidance on issues surrounding maritime cargo security and trade related matters. Prior to joining CBP, Jonathan served as the Vice President, Global Supply Chain Policy for the Retail Industry Leaders Association. He was responsible for representing the association before Congress and the Executive Branch on various international trade and supply chain issues.

Paul De Luca

Paul De Luca, Vice President, Business Development, TEU Global, Piscataway, NJ

Paul De Luca is a logistics professional with expertise in ocean, land transportation, warehousing and air freight services. He is well-versed in strategic planning and forecasting.

TEU Global:  With over 30 years in logistics operations, TEU Global is a worldwide 3PL company, with a highly credible global agent network. From freight forwarding and customs clearance to ware housing and USA based purchase order management, TEU provides hassle-free efficient logistics services inside the USA with extra personal care.

Azeem Subhani

Azeem Subhani, President and CEO, TEU Global, Piscataway, NJ

Azeem Subhani has a demonstrated history of working in the Logistics and Supply Chain industry.  A licensed US Customs Broker, skilled in Freight Forwarding, 3PL, Warehousing and International Shipping. He holds an Executive MBA, focused in International Business, Leadership and Strategy from Leonard N. Stern School of Business, NYU.

Jeff Kaufman, Avanti Linens Jeff Kaufman, Home Fashion Products Association (HFPA) Past President and President/COO of Avanti Linens




Topic: Can (or Should) an Employer Create a Mandatory Vaccination Policy

Speakers: Joel Greenwald & Zev Singer, Greenwald Doherty, LLC

Date: Tuesday, May 11, 11:00 AM - 12:00 PM ET

Cost: Members $0/Non-Members $25

With COVID-19 vaccines already being administered, many businesses feel a heightened sense of urgency in determining whether to (and how to) adopt a vaccination policy, including a mandatory one. Recently, the U.S. Equal Employment Opportunity Commission (EEOC) released guidance that addresses this question and other common employer COVID-19 vaccine related questions.  In this town hall, Joel Greenwald and Zev Singer will guide you through the following questions and then take questions from the audience:

  • Is a mandatory vaccination policy permissible?

  • What are the risks and challenges with vaccination policies?

  • Can businesses keep non-vaccinated employees out of the workplace?

  • Can employees uncomfortable with an un-vaccinated workplace stay home?

  • Can we require proof of vaccination from employees?

Joel Greenwald

Joel Greenwald is the managing partner, and Zev Singer is a partner at Greenwald Doherty LLP. Greenwald Doherty is a national management-side employment law firm that has built and fine-tuned an innovative and individualized model for representing all types and sizes of companies, allowing leaders to focus on their business goals. The firm’s experienced attorneys advise, counsel and train businesses on day-to-day and cutting-edge employment law issues,  helping to create and maintain a better workplace environment for each client




Topic: Sustainability in the Textile Industry

Speaker: Michael Taylor, Vice President, Public Affairs, Kellen

Date: Tuesday, April 13, 2:00 PM- 3:00 PM ET

Cost: Members $0/Non-Members $25

This webinar will examine the materials and processes used in the manufacture of textiles. We look at drivers of sustainability and sustainability considerations as they pertain to different materials used and the different component steps of the manufacturing process. There will be a particular focus on synthetics and sustainability trends in the industry as a whole.

Michael Taylor leads Kellen's public affairs practice out of the Washington DC office. Prior to coming to Kellen, Mr. Taylor served as Senior Vice President for New Fuels and Sustainability at Avenir Energy. Avenir was a startup company focused on developing energy basins and other projects in Southeast Asia. In this role, he delivered new business and project outcomes related to renewable energy projects. Mr. Taylor also led marketing and communications, government relations, stakeholder management programs, and sustainability for the company as a whole. Michael has previously held positions with the Society of Naval Architects and Marine Engineers (SNAME), Plastics Industry Association (PLASTICS), and with the Global Intellectual Property at the U.S Chamber of Commerce.



presented by

Panelists: Loree Lash-Valencia, Vice President of Sales, JOOR and Jeff Kaufman, Avanti Linens, HFPA President

Date: Tuesday, March 2, 2-3:00 PM ET

Topic: Best Practices for Virtual Selling

Free to attend


Interested in learning more about virtual showrooms and how to leverage digital to drive your wholesale business?

Join us for this exciting opportunity to learn best practices in virtual selling from JOOR, the world's leading digital wholesale platform. JOOR Vice President of Sales, Loree Lash-Valencia will share insights on how virtual showrooms have evolved and how brands are harnessing the power of JOOR's platform to grow their business; followed by a Q&A session with HFPA President, Jeff Kaufman, Avanti Linens.


Speaker: Jon Gold, Vice President, Supply Chain & Customs Policy, National Retail Federation

Date: Tuesday, January 19, 10:00 AM ET

Topic: Retail 2021 - What to Expect

Cost: Members $0/Non-Members $25

As we enter 2021, there will be significant challenges and opportunities for the retail sector. A continuing coronavirus pandemic will continue to change retail operations, including the supply chain. A new administration and Congress will need to address the ongoing coronavirus fight and economic recovery. Hear from Jonathan Gold, National Retail Federation's Vice President for Supply Chain and Customs Policy, about the latest retail trends and retail priorities for the new Congress and administration.

Jonathan Gold serves as Vice President, Supply Chain and Customs Policy for the National Retail Federation.  Jonathan joined NRF in October 2007 and is responsible for representing NRF before Congress and the administration on supply chain and customs issues impacting the retail industry.  Prior to joining NRF, Jonathan served as a Policy Analyst in the Office of Policy and Planning for U.S. Customs and Border Protection (CBP) and was responsible for giving policy guidance on issues surrounding maritime cargo security and trade related matters.  Prior to joining CBP, Jonathan served as the Vice President, Global Supply Chain Policy for the Retail Industry Leaders Association.  He was responsible for representing the association before Congress and the Executive Branch on various international trade and supply chain issues. 




Topic: Step on the G.A.S. (Gratification, Agency, and Stability): Consumer Behavior in the New Normal featuring Michael Solomon

Speaker: Michael R. Solomon, Ph.D.

Date: Tuesday, October 27, 11:00 am ET

Cost: Members $0/Non-Members $25

The Pandemic will change our world for years after the virus disappears.  We’ll have to rethink and modify our purchase decisions, large and small.  Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value?  How should companies talk to customers?  How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize? 
The virus poked the bear, and now marketers need to respond to life in The New Normal.
The changes that started well before the Pandemic reflect the transition in our society from a modernist to a postmodern culture.  Postmodern consumers don’t always follow the rules that marketers decree.  That’s because we don’t buy products because of what they do… we buy them because of what they mean.  Today’s consumers define themselves by the brands they choose.  Their idiosyncratic choices create a pastiche of meaning that gets updated 24/7.  Marketers no longer drive the train, even though they can still ride it.
This means that the firm categories we love to use to understand our world – and our customers – are no longer valid.  In particular, the traditional labels we use to segment consumers have stopped working. Today’s consumers are like chameleons, who change color constantly.  They no longer sit passively in the tidy cages we put them in.  The convenient dichotomies we rely upon, such as Male vs. Female, Young vs. Old, I vs. We, Consumer vs. Producer, Offline vs. Online, and many others, no longer mean very much.  
In the New Normal, we’ll see these cages open even faster as people are exposed both to new possibilities and to new constraints on their daily lives.  Many of us for example will rediscover the value of community, and others will rethink the value of commuting to work everyday. In this presentation, we’ll explore some of these comfortable cages, and show why marketers need to ignore them in order to prosper.

Michael R. Solomon, Ph.D.
Consumer Behavior Expert and Speaker

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.  

Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.  An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”



Topic: Returning to Work During a Pandemic: What You Need to Know

To acess the recording of this session, please click here.

Our expert for this topic is Andrew A. Kimler, Esq., partner at Vishnick McGovern Milizio LLP. Andrew heads the Employment Law, Commercial Litigation, and Alternative Dispute Resolution Practices and is a key member of the LGBTQ Representation Practice. He regularly writes and lectures on employment law matters.

Andrew will lead a conversation around the following topics:

  • What organizations should consider when reopening.
  • How to make employees feel comfortable, and what special accommodations employees may be entitled to.
  • What can employees do if they feel they aren't properly protected.
  • Can employees be required to wear face masks or other PPE?
  • Can employees who refuse to return to work be terminated?
  • Can employers send employees home or demand they stay home?
  • How to navigate going back to work with childcare challenges.
  • Can business owners who reopened but aren't profitable still file for unemployment? Can they re-close and file for unemployment?
  • Is there business rent relief for closed businesses? Can landlords demand past rent for the time closed?


HFPA Virtual Market Week Discussion with Home Textiles Today

HFPA and HTT are hosting two virtual meetings this week to educate the manufacturing community about the new platform, and provide information about the various product presentation and marketing options.  Please note you do not have to attend both.  The sessions are open to everyone:

Tuesday, July 21, 2-3 p.m. (EST) 

Friday, July 24, 10-11 a.m (EST)
To access the recording of this session, click here. Please note, the video may not be supported in all internet browsers.  We suggest you use Google Chrome to view the recording.  To view the slide deck from the presentation, click here

HFPA Webinar featuring Neil Saunders - 06-23-2020
Thank you to all that joined us on for our virtual event!  To access the recording from this event, please click here.
Neil Saunders
Managing Director and Retail Analyst at GlobalData Retail

Neil is Managing Director of GlobalData’s US retail and consumer division.  In this role he oversees the development of the company’s proposition and its research output. He also works with clients to help them understand the retail, shopper and market landscape – advising them on how best to develop, evolve and implement business strategies.
Prior to GlobalData, Neil worked at retail research firm Verdict for ten years. He latterly held the post of board director with responsibility for Consulting, Corporate Development and Planning.  Before Verdict, Neil worked for the John Lewis Partnership where he was involved, among other things, in the planning and relocation of new stores, the development of the ecommerce business, and the creation of technical and information systems.

#PowerChat in the #ZoomRoom - 06-02-2020
Thank you to all that joined us on for our virtual event!  To access the recording from this event, please click here

#PowerChat in the #ZoomRoom - 05-04-2020
Thank you to all that joined us on for our virtual event!  To access the recording from this event, please click here

#PowerChat in the #ZoomRoom - 04-14-2020
Thank you to all who joined HFPA's first virtual program (we had 60 attendees!).  We welcome you to join us for our next #PowerChat about COVID-19's impact on the industry via Zoom on Tuesday, May 5th at 10AM (ET). Please think about the positive solution(s) or innovation(s) that your company has instilled during the pandemic, and be ready to share with others on the call!  HFPA is here to continue to support the conversation in our community and industry, especially during these times.
To access the recording from this event, please click here here.


NEW COVID-19 Interactive Zoominar: Industry Landscape | Challenges and Innovative Ideas
HFPA is here to support conversation in our community and industry, and we welcome you to join us for this valuable meeting for one hour on Tuesday, April 14th at 10AM (ET). Please think about one positive solution or innovation that you are willing to share that may help others on the call through this pandemic that has impacted us all. HFPA’s legal counsel, Robert Leo, will join us for any questions you may have.  To view the audio or video recording of this zoominar please click here.  The access password is b7+93&N?

Trade with China 2020
On Thursday, January 23rd, HFPA legal counsel Robert Leo will discuss the status of the trade war with China, including updates on the List 4A provisions and List 4B, and how members can mitigate the effects of the additonal tariffs.  To sign up for this webinar click the button below!  please note that instructions on how to access the webinar will be sent a few days prior to the event.

International Trade in 2019:  Are You Prepared?
In January, HFPA conducted a webinar entitled, “International Trade, Are You Prepared?” HFPA and ADFC Counsel, Robert Leo, discussed the important trade issues facing HFPA members. Bob also provided the latest news on, and answered questions about, the Administration’s negotiations and continued retaliation v. China, Congress and the USMCA (the new NAFTA) and related issues. For more info and a copy of the presentation, contact Robert Leo.

5 Best Practices for Succeeding on Amazon
Orca Pacific is a full-service Amazon agency located in Seattle specializing in maximizing clients’ sales on Amazon by developing and implementing a holistic marketing and advertising strategy and also offers full account management services. John L. Ghiorso, CEO of Orca Pacific, will focus on 5 best practices for succeeding on Amazon: Using the Amazon “Flywheel” to your advantage, Optimize Content for Search and Conversion, A Full-Funnel Approach to Amazon Marketing, Vendor Central vs. Seller Central vs. Hybrid Approach and Digging into Analytics-Always be Testing and Learning. Whether you’re an Amazon expert or in the early stages of selling on this platform, you are sure to pick up valuable information that will make you smarter about how to best approach the business. The webinar is open to all members of your organization.

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