TEXTalk: Cotton in Home Textiles 2026
Cotton in Home Textiles 2026: Market Dynamics, Consumer Sentiment & Buying Behavior.
Thursday, February 19, 2026
12:00 – 1:00 p.m. ET
Sponsored by
This webinar will break down the key market dynamics shaping cotton in home textiles for 2026, including pricing trends, supply conditions, and relevant policy updates. We’ll also share fresh consumer sentiment and insights into how shoppers are thinking about comfort, value, and sustainability. Attendees will leave with a clear understanding of how these forces are influencing buying behavior and demand across bed, bath, and home categories.
About the Host:
Jo
dy Folino is a senior executive with a background in retail, sales and manufacturing. Jody is highly skilled in developing merchandising, marketing and omni channel business strategies. Jody provides effective results in all aspects of management with impressive communication and leadership skills. Priding herself in solid core values of honesty, integrity and commitment to excellence. Jody Folino is currently the Chief Marketing Officer for Blue Ridge Home Fashions.
About the Moderator:
Marcy Gang is Executive Account Manager, Global Supply Chain Marketing at Cotton Incorporated, where she leads global marketing efforts that help fashion and home brands connect fiber and fabric attributes to consumer-facing value. Her work focuses on translating cotton’s role in performance, sustainability, and product innovation into clear, compelling brand stories. She partners globally with mills, manufacturers, brands, and retailers to align textile development with brand strategy and market execution. Marcy is also a frequent speaker and contributor to industry conversations on textiles, sourcing, and marketing strategy.
About the Panelists:
Jon Devine has supported economic analysis for Cotton Incorporated since 2008. In his role as Senior Economist, he conducts economic research, including continuously updated cotton price outlooks as well as focused industry-specific projects. Jon is the author of Cotton Incorporated’s Monthly Economic Letter and Executive Cotton Update. He delivers market presentations at conferences around the world and is in regular contact with many of the world’s leading textile and apparel companies. His insights have been featured in the New York Times, Forbes, and Bloomberg as well as a range of trade publications
Melissa Bastos serves as the Director, Corporate Strategy & Insights in the Marketing Division of Cotton Incorporated. In her role, Melissa is responsible for directing strategic research, including global consumer attitudinal and behavioral studies as well as industry research and insights, such as Cotton Incorporated’s Lifestyle Monitor™ research and global studies conducted in the US, Asia, Europe, and Latin America. For over 20 years, Melissa has researched, analyzed, and presented consumer and retail behaviors across more than 20 countries.
