HFPA Legal Counsel Report – FTC, CPSC , NY State bill updates
FTC Green Guides The FTC describes their Green Guides https://www.ftc.gov/news-events/topics/truth-advertising/green-guides as providing guidance on: 1) general principles that apply to all environmental marketing claims; 2) how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and 3) how marketers can qualify their claims to avoid deceiving consumers. The attached Notice from December …
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